![]() Pulling detailed reports from AdWords, especially cross-account and for different conversion events, is time consuming and awkward. Cross-Channel Pacing Docs automatically pulls campaign data from a range of platforms on a daily basis to calculate the pacing and provide all teams with an instant overview of how their campaigns are delivering. Manually checking the pacing of a campaign across all platforms every day is a time consuming process and is prone to errors which could result in an incorrect action being taken or and therefore budgets being under or overspent. We’re proud of our 150+ point best practice checklist and deploy a series of scripts to ensure they’re implemented at all times via automation. PACMAN is our tool to optimize social using a cross-channel dataset which takes a brick out of the wall. Social platforms insist that optimization be carried out using measurement within the walled garden. Examples include - but are not limited to - the following: Our Media Activation Team constantly develops new tools and methods for improving and automating Media Activation in a complex advertising ecosystem. Technology We're learning as fast as the machines. ![]()
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